“Our goal all along has been to create unique scarves that REAL supporters can wear and raise with pride,” said Jeff McIntyre, founder of Ruffneck Scarves. “The partnership with Major League Soccer (MLS) will increase our ability to reach the supporters of North America’s top flight league, and gives MLS an opportunity to elevate their brand even further. ” Our goal all along has been to create unique scarves that REAL supporters can wear and raise with pride The partnership with Major League Soccer (MLS) will increase our ability to reach the supporters of North America’s top flight league, and gives MLS an opportunity to elevate their brand even further. We got a real taste of what kind of impact we could make on MLS, when we created 23,000 scarves for Seattle Sounders FC season ticket holders earlier this year Every fan in the stadium had their scarf raised, and the Sounders ownership group really emphasized the importance of the scarf in traditional soccer culture. In an effort to bring a fresh perspective to the scarf culture in MLS, Ruffneck will initially be launching a minimum of five designs per club, and will be focused on creating new designs throughout the season specific to special events, individual players and club supporters groups.
